Hybrid Media Design, Bakersfield, CA


Branding and Identity

The logo identifies a business or product in its simplest form.

Branding and identity is much more than a logo and color scheme. It is the essence of who you are as a company and it needs to be clear, credible, and memorable to become an indelible image in the minds of your customers. Your brand strategy should be finely articulated to achieve a consumer perception that will guarantee you a competitive advantage that is sustainable. Our team combines creativity, intelligence, and emerging technology to create comprehensive, innovative, and powerful branding that portrays your best image to the world.

Branding and Identity Services

  • Brand Identity Systems
  • Brand Strategy
  • Naming
  • Marketing Collateral
  • Logos & Wordmarks
  • Typeface & Color Palettes
  • Brand Guidelines
  • Infographics
  • Printed Collateral
  • Mark / Symbol
  • Design Elements
  • Digital Strategy
Brand Identity

For a company to own a great brand there must be a synergistic connection between design, messaging, and strategy in a way that flows together to create emotion in the public. It should permeate every facet of your business so that each detail conveys the value of your company. A carefully structured balance between logos, content, color scheme, and content will reinforce who you are as a company and drive your marketing performance. That is why we collaborate closely with you to make sure we get it right. From concept to launch, we know just how crucial brand identity is to your success.


Branding is built on ideas and the value of your brand is directly related to how good those ideas are. Whether you are seeking to create a new brand or re-invent an old one, the importance of brand concept cannot be understated. Your business model, company values, and products or services must be joined with market research, and your long-term goals to develop the framework that will be masterfully developed to create your brand identity. We build a relationship with you in enabling us to take that necessary information and apply our best creative ideas to design the overall image that will make up your brand.


Naming a brand or product is both a science and an art. The names you use need to resonate positively to the consumers you are trying to reach. Naming is a project, and it needs to examine cross-cultural meanings, how the name sounds in speech, how it will look in print, and what picture it displays in the minds of your customers. The names you use are an integral part of your overall brand strategy and must be in line with your brand to be effective. Our team capitalizes on our experience in the fields of linguistics, advertising, trademarks, psychology, and design in a comprehensive development process to bring the names you use to life.

Brand Rollout Strategy

Effective brand rollout is something that begins in the earliest stages of brand development, not as an afterthought. As your brand strategy is evolving, it is important to consider how your new brand can enjoy a meaningful and stunning public launch. Your firm’s position in the marketplace and its ability to portray value are dependent on the strength your brand rollout strategy. We understand how foundational rollout is to your brand image and offer business strategies, influence management ideas, project planning, and a perfected rollout development process to plant your brand in a way that ensures exceptional growth.

Marketing Collateral

Marketing collateral is another key component to branding. It is the library of different media that your company uses to support the success of overall marketing efforts. Typically, it includes items such as brochures, sell sheets, presentation folders, and other similar materials. Ensuring these materials are designed to perfectly match your brand strategy is a necessity for them to be beneficial. Our team combines clear and relevant information with compelling graphics and design to engross your audience, generate brand equity, and help generate sales.

Brand Guidelines

To create a comprehensive brand strategy, everything you do in terms of marketing needs to be unified. The look of your materials, the fonts, the colors, the style, and everything else that communicates anything about your company should be the same. Your purpose and mission should be reflected in everything you do. By developing brand guidelines, you will have a guide that filters all your marketing to communicate purposefully and effectively. We can assist you in developing your own brand guidelines and are skilled at ensuring that your image remains fully intact.

We promise to elevate your Brand!
Logos are there to identity,

Not to explain.